Welcome To Our Social Good Project
Investing in social good
Tell Me More

Introduction

"Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance but also show how it makes a positive contribution to society."
---
Laurence D. Fink, CEO BlackRock

Asset managers are increasingly challenged by their investors to manage their portfolios for social impact. However, it is non-trivial for investors and investment managers to maintain regular oversight over the social impact composition of their portfolios. The U.S. Securities and Exchange Commission’s (SEC’s) EDGAR maintains a digital record of the portfolio filings of publicly traded asset managers.

One way to track at which extent the investors, and to a greater extent, the great public is interested in social good projects is by analysing the data from social media platforms such as Twitter. With this information, one could also link the social opinion about a given company and how much the enterprise invests in social good.

In this research project, the term social good was defined according to the Sustainable Development Goals (SDG). These SDG where defined are a collection of 17 global goals set by the United Nations General Assembly in 2015. They aim to "transform our World: the 2030 Agenda for Sustainable Development." That has been shortened to "2030 Agenda." The goals are broad and interdependent, yet each has a separate list of targets to achieve. Achieving all 169 targets would signal accomplishing all 17 goals. The SDGs cover social and economic development issues including poverty, hunger, health, education, global warming, gender equality, water, sanitation, energy, urbanization, environment and social justice. In the frame of this project, investments in social good were defined as being an investment in any of the 17 different goals stated by the United Nations.
From these SDG's, we decided to put the focus on three following major targets:

Goal 8

Decent work and economic growth: By 2030, the target is to establish policies for sustainable tourism that will create jobs. Strengthening domestic financial institutions and increasing Aid for Trade support for developing countries is considered essential. Trade-Related Technical Assistance to Least Developed Countries is mentioned as a method for achieving sustainable economic development.

Goal 9

Industry, Innovation, and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation"

Goal 12

Responsible consumption and production: The targets of Goal 12 include using eco-friendly production methods and reducing the amount of waste. By 2030, national recycling rates should increase, as measured in tons of material recycled. Further, companies should adopt sustainable practices and publish sustainability reports.



In addition to these qualitative criteria, it was possible to the data from JUST Capital - America's ranking for the most just companies. JUST Capital measures and ranks companies on the issues Americans care about most so the Americans can then act on that knowledge. The aim is to influence purchase decisions, investment dollars, career choices of the people that are living and working in the US. Thus people should have the power to make the world a more just place.
JUST Capital was co-founded in 2013 by a group of people from the world of business, finance, and civil society. The organization as a not-for-profit registered charity, the founders ensured that JUST Capital would be exclusively geared towards achieving its mission. JUST Capital ranking annually all the companies in the US in their annual report.
This ranking was then used by our group as a factor for the Social Good score of each company. Details about the calculation of this score are given bellow in the The Ethics of Investing part.

Datasets

The U.S. Securities and Exchange Commission (SEC) dataset

For this project, two datatsets were used. The first dataset consisted of the U.S. Securities and Exchange Commission (SEC) archives. It was possible generate a .csv-like file listing, by company and date since the URLs in the SEC's archives, where the investment portfolio filings are stored, has consistently structured text and HTML table data. We were able to automate the extraction and so to get the type and scope of different types of asset manager investment holdings (what companies they invested in, the size and value of each investment). This data can be enriched by processing additional social data from twitter related to portfolio companies into signals of their social impact and mapping these social impact signals to investment portfolios.
Based on this data from investment portfolio filings, we could identify and analyze investments made in companies that pursue goals related to social good from all different kinds of industries.
Nevertheless, one need to be careful with the interpretation of the data. This data set contained biases that one need to be aware of before drawing general conclusions from the data. First, the data is collected quarterly and contains information about all the major players of the US stock market. It would have been interesting to have the same kind of information about Switzerland and the rest of the world also. However, the SEC dataset was the most complete and consistent information we were able to find. Therefore, any conclusion that we could make is likely to be true from the USA but not necessarily for the rest of the world.
Secondly, the dataset contains only the institutional investment managers with holdings over 100M
Furthermore, the 13F form is required to be filed within 45 days of the end of a calendar quarter (which should be considered as significant information latency) only reports long positions (not short) different investment managers pursue different strategies with may bias results. However, the vast majority of investment managers rely significantly on long positions for significant portion of fund performance.
Another drawback is that the 13F form does not reveal international holdings (except for American depositary receipts) and excludes total portfolio value and percentage allocation of each stock listed
The Section 13(f) securities generally include equity securities that trade on an exchange (including Nasdaq), certain equity options and warrants, shares of closed-end investment companies, and certain convertible debt securities. Shares of open-end investment companies (i.e. mutual funds) are not Section 13(f) securities The official list of qualifying securities
Finally, it is necessery to point out at 13F does not represent the whole portfolio of the investos - it's a past snapshot.

The Twitter dataset

The twitter dataset consisted of the tweet from 2017. The research question that needed enrichment with social media data were all focused on the evolution throughout time of the opinion regarding selected companies. Therefore, we did not need to take the data from everyday. It was decided that it would be wiser and sufficient to take 10-days samples through the year 2017. This made the calculation feasible in Pandas. Since we were looking for information about investors and companies in the USA, we decided to only look at the tweet in English. This reduces the number of tweet per day by roughly 70% the majority of the Tweet are written in the mother tongue of the user (Chinese, Japanese, German, ...)

Data Story

In order to give some deeper insights to the information that we generated but also to make our workflow easier to understand for the reader, we decided to split our data story in smaller data stories called substories which are linked. The substories were set up in such a way that they all answer one of our research questions. In fact, the whole substory in built around this question.
The first part of the substory is used to introduce and state the problem that we want to answer and why it is interesting to studies this topic. These introduction should serve as teaser for the reader. The used dataset is also explicitly mentioned in each document. This should make it possible for the reader to eventually reproduce our experiments or at least to understand which dataset and which part of it was used to get the information that we want to show.
Finally, the major part of the substory is obviously dedicated to the graphs that we produced to answer the research question. Each graph comes with a description of the phenomena but also with an interpretation of the results in order to conclude something from the data regarding the research question.

Ultimately, our data story documents our journey into understanding the social good impact performance of large asset manager investors, and how the prevailing public opinion supporting socially responsible investing may have influenced asset managers to be more socially impactful. In order to explore these topics, we composed five questions, each of which are documented below as a data substory.

We first seek to understand the nature of our asset management investor social impact dataset. In this First part, the first research question of the project was described to in the Who owns Who? substory. The aim of this story was to give to the reader a better insight of the data. Furthermore, the way the data have been cleaned was presented. From the data it saw possible to observe that, for example, the lowest scoring investor had a very specialized investment strategy (event-driven investing). On the other end of the spectrum, the highest scoring investor, Aetna Inc, is a healthcare company, and is thus intrinsically driven to invest based on values aligned with social impact outcomes.

After this first part dedicated to data exploration, we attempt to understand the nature of high and low social impact investments in an asset manager's portfolio. For example, why do these investors choose to invest in certain stocks that bring a positive impact, or are detrimental to society? And what is the logic behind these motivations? This the second substory is also prefaced by a definition of the terms ethics and assets since these terms will follow us all along of our journey through the data. Through The Asset Manager's Portfolio substory, we show the popularity of the high and low impact stocks and we ended up showing that an investor could easily end up selecting a portfolio with more high social impact investments simply based on looking for stocks with high historical financial growth - technology companies such as Amazon and Apple.

Although The Asset Manafer's Portfolio data substory allowed us to observe a pattern of asset management investors making greater numbers of high social impact investments than low social impact investments, this conclusion was specific to 2017. In order to determine if investments in social good are a recent trend or if there is a tradition to invest in ethically favorable assets we chose to compare the data of the previous year. By doing so in the Towards Social Good substory, it was possible to see that investors do not seem to be, as a general trend, shifting towards higher social impact investments.

But what does the great public think about these investors. Does the great public care about the ethics of the companies from which they are buying product? In order to answer this sentiment analysis on the Tweet of 2017 was used. The data we found is show in Sentiment Analysis. It was very interesting to see how tht great public thinks about the assets. However, no clear correlation between social opinion and social score was to be determined. Finally, the geographical location of the most ethical companies was also studied in the Investment Geography of the USA. It was possible to see that there was not clear geographical trend regarding social score and geographical location of the companies. As an teaser for further work and what could be added to our project we created the Other Countries substory. The aims would be to make the same kind of research for other countries. Therefore, we invite all curious readers to extend our project by forking our project on github.

Data Exploration & Substories

The project was centered around research questions which were answered in these different sub-data stories

Who owns Who?

A brief description of the situation

The Asset Manager's Portfolio

Portfolio

Towards Social Good

Evolution of the investments

Sentiment Analysis

Based on Tweets from 2017

Investment Geography

US Investments on Maps

Other Countries

International Outreach

Conclusions

1. Consider what ethical means There are many different criteria of “ethical” under which to categorise a fund and businesses that involve nuclear energy, animal testing or tobacco are some of the commonly screened-out industries when people are thinking of ethical investment. But before you can sensibly choose an investment fund that may match your profile, you need to ask yourself if you are against an alleged cause for a higher purpose or just for the sake of going against it. Socially Conscious Investing Many investors who seek to avoid what they consider to be unethical investments look to vehicles such as socially conscious mutual funds that screen companies according to specific ethically-based criteria. Many such funds are offered by religious denominations such as the Lutheran Brotherhood, which typically avoids investing in any of the "sin" industries listed above and can provide investors with a clear conscience in this area.
2. Carry out research Some fund managers have strong teams looking into socially responsible investment, some aim to filter out redundant funds, while others actively invest in companies working in areas such as pollution control, clean fuel and healthcare services. Carry out research and do a background search before deciding to invest in any of the green sectors that might be of interest to you. Ethical investors favor companies that replace what they take from the earth and adhere to governmental standards for emissions.
3. Consider an ethical IFA If you are not comfortable choosing investment funds, consider taking some advice from ethical IFAs or look for an IFA who specialises in ethical investment.
4. Determine your attitude to risk.Review and reflect on your attitude to risk. If you are a low-risk investor, you might want to avoid stocks and shares altogether, while aggressive investors would consider investing in high-risk companies such as renewable energy start-ups.To reduce risk, diversify your funds or sectors and spread your investments around different funds, sectors or even geographical areas.
5. Choose a fund manager carefully Investors should look into a manager’s ethical criteria and see if these are rigorous, or if the fund has a specialist team or if it has a position on new investment opportunities such as biofuels, organic food, climate change, waste, and water, and so on.

About

This project was done in the frame of the Applied Data Analysis Course of 2018 at EPFL

  • SEPTEMBER - NOVEMBER 2018

    Our Humble Beginnings

    Basics and fundamentals of Data Analysis were studies in class during the course. Four different graded homeworks were supposed to guide the students through the course material

  • NOVEMBER 2018

    Milestone 1

    The project repo contained a README describing your project idea (title, abstract, questions, dataset, milestones, according to a provided skeleton).

  • LATE NOVEMBER 2018

    Milestone 2

    the project repo contains a notebook with data collection and descriptive analysis, properly commented, and the notebook ends with a more structured and informed plan for what comes next (all the way to a plan for the presentation). These sections of the notebook should be filled in by milestone 3.

  • DECEMBER 2018

    Final Report

    Data story in a platform of your choice (e.g., a blog post, or directly in GitHub), plus the final notebook

  • Be Part
    Of Our
    Story!

Our Amazing Team

"Talent wins games, but teamwork and intelligence win championships"

Our team was composed of three Masters students coming from EPFL. We all have different different backgrounds and it was great fun to work together during this project.

David Cleres

Computationnal Science & Engineering (CSE)

Mike Jiao

Computer Science (CS)

Nicolas Lesimple

Computationnal Science & Engineering (CSE)

We wanted to take this opportunity to thank you as a reader for taking the time to read what we had to tell. Furthermore, we wanted to thank the whole ADA Teaching Stuff for the great job that they did all along of the semester. It is certainly one of the most time consumming classes at EPFL but we learn a lot of thing for the future.

Merry Christmas !

Contact Us

If you have any further question or if you want to get in touch.

Please write to : David Cleres.